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Effect of Electronic Word Of Mouth, Product Quality, and Price on Purchase Intention

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dc.contributor.author Kusniawati, Aini
dc.date.accessioned 2023-05-29T09:46:12Z
dc.date.available 2023-05-29T09:46:12Z
dc.date.issued 2021-08
dc.identifier.issn 2615-3076
dc.identifier.uri http://repository.unigal.ac.id:8080/handle/123456789/3106
dc.description.abstract This study was conducted to analyze the effect of Electronic Word Of Mouth, Product Quality, and Price on purchase intention. This research was conducted on the Imokey.Id Brand on the Instagram Platform with a sample of 100 respondents from imokey.id followers. This study uses a verification research model with an explanatory survey method, namely the research method for collecting sample data using slovin calculations. This study has the result that electronic word of mouth has an influence on purchase intention while product quality does not have a direct influence on purchase intention and price has an influence on purchase intention. en_US
dc.language.iso en_US en_US
dc.publisher Budapest International Research and Critics Institute-Journal (BIRCI-Journal) en_US
dc.relation.ispartofseries Volume 4;No. 3
dc.subject eWOM en_US
dc.subject product quality en_US
dc.subject price en_US
dc.subject purchase intention en_US
dc.title Effect of Electronic Word Of Mouth, Product Quality, and Price on Purchase Intention en_US
dc.type Article en_US


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