REVITALISASI TRADISI DAN BUDAYA LOKAL KESENIAN CALUNG MELALUI KOMUNITAS PENGGIAT SENI SUNDA DI KABUPATEN CIAMIS

Abstract

This study aims to examine the revitalization efforts of calung art through the role of Sunda art enthusiast communities in Ciamis Regency. Calung art has experienced a decline in interest, particularly among the younger generation, due to modernization and cultural value shifts. This research employs a qualitative approach with a case study method, utilizing in-depth interviews, participatory observation, and document analysis as data collection techniques. The findings reveal that art enthusiast communities play a crucial role in preserving calung through routine activities, education, and the use of digital technology for promotion. However, challenges such as the lack of youth interest and limited government support remain significant obstacles. The study suggests strengthening collaboration between art communities, the government, and educational institutions to enhance the effectiveness of revitalization efforts. Keywords: Calung art, cultural revitalization, art community, Ciamis Regency, Sunda culture