Abstract:
The RSUD Ciamis website functions as an essential platform for providing healthcare information, public announcements, and online services to the community. As an official communication medium, it plays a vital role in connecting the hospital with patients, their families, and other stakeholders. However, the existing interface design is suboptimal in terms of usability, aesthetics, and emotional appeal, potentially reducing user comfort, trust, and satisfaction. These limitations highlight the need for an improved design that reflects users’ emotional needs and preferences while maintaining the hospital’s brand identity. To address this issue, the Kansei Engineering method was chosen, as it enables a structured translation of emotional impressions into tangible design elements, ensuring that both functional and aesthetic values are integrated into the final interface.
The research involved 50 respondents who evaluated 5 design specimens of the RSUD Ciamis website using 10 selected Kansei words. These words were chosen through literature review and initial screening to capture key emotional attributes such as professionalism, friendliness, clarity, and modernity. The research process consisted of several stages: identifying Kansei words, developing design specimens with varying layouts, color schemes, and typography, distributing questionnaires based on the semantic differential scale, and conducting statistical analysis to map relationships between emotional impressions and design components. This approach allowed the identification of specific design features—such as clean layouts, balanced color combinations, and legible typography—that were most aligned with the hospital’s intended image.
The results of the analysis produced a recommended website interface design that is theoretically expected to enhance visual appeal, information clarity, and navigation ease, while representing the identity of RSUD Ciamis. The proposed design emphasizes simplicity, professionalism, and user-friendliness. However, as no post-implementation evaluation has been conducted, the real-world effectiveness of the design remains unverified. For this reason, future work is advised to include usability testing to assess performance based on user satisfaction, task completion rates, and accessibility. Additional studies could expand the number of specimens, diversify respondent demographics, and explore alternative Kansei words to broaden design insights. Such iterative improvements will ensure the RSUD Ciamis website continues to meet evolving user expectations and provide a positive digital experience.
