ANALISIS SWOT PROSES BISNIS DALAM BIDANG PROMOSI PADA MIS SELAMAYA

Abstract

In the era of globalization and intense competition, schools in Indonesia face major challenges in attracting new students. An effective promotional strategy is essential to differentiate the school and attract parents and prospective students. This study aims to find an effective promotional method at MIS SELAMAYA to improve the quality of student admissions, build the school's reputation, and increase student satisfaction and parent loyalty. Using a qualitative approach, this study examines the promotional strategies implemented by MIS SELAMAYA. The results of the SWOT analysis show strengths such as strong commitment and personal manual promotion, as well as weaknesses such as outdated promotional methods and lack of use of digital technology. This study concludes that an effective promotional strategy is essential to achieve these goals.