Abstract:
In the era of globalization and intense competition, schools in Indonesia face major
challenges in attracting new students. An effective promotional strategy is essential
to differentiate the school and attract parents and prospective students. This study
aims to find an effective promotional method at MIS SELAMAYA to improve the
quality of student admissions, build the school's reputation, and increase student
satisfaction and parent loyalty. Using a qualitative approach, this study examines
the promotional strategies implemented by MIS SELAMAYA. The results of the
SWOT analysis show strengths such as strong commitment and personal manual
promotion, as well as weaknesses such as outdated promotional methods and lack
of use of digital technology. This study concludes that an effective promotional
strategy is essential to achieve these goals.
