Abstract:
Groups of farmers and bottle gourd craftsmen make special souvenirs in Ciamis Regency aimed at overcoming the problem of low productivity of farmers, low selling prices of products, lack of product
development, difficulties in marketing products, and low purchasing power of the people. While the specific targets to be achieved are increasing the people's purchasing power with the creation of special souvenirs products in Ciamis Regency through the utilization of the availability of tourism sector. This research employed used four stages : 1) Submission of information (socialization / counseling) to members of the Bottle Gourd Farmers Groups, 2) Making demonstration plots to groups of farmers which include: piloting bottle gourd cultivation, piloting post-harvest processing applications for craft raw materials . 3) skills training to make souvenir made from bottle gourd to be special souvenirs from Ciamis to the wood craftsmen. 4) Marketing of products through opening souvenir shop and outlets in historical tourism objects Ciung Wanara Ciamis 5) Dissemination on the results of research activities. the time alotment for this research is one year. Results revealed that Farmers get knowledge to optimize bottle gourd cultivation and post-harvest processing so that productivity is increasing. Then, craftsmen can produce souvenirs from bottle gourds and the price is increasing. Besides, the availability of marketing place located in Karangkamulyan tourism objects. Through this result, the cooperative collaboration is happened among farmers groups, craftsmen and markets, so that people's purchasing power is increasing.
