PENGARUH PROMOSI PENJUALAN DAN SIKAP KONSUMEN DI SHOOPE TERHADAP MINAT KONSUMEN (Studi kasus pada ONLINE SHOP FEYZA.Clo)

Abstract

In this era of globalization, humans are required to have very high mobility capabilities. Along with this the need for information and communication technology is a very important thing. This research is focused on the effect of sales promotion and consumer attitudes in shope on consumer interest (a case study on online shop Feyza.Clo). The purpose of this study was to determine and analyze sales promotion, consumer attitudes and consumer interest in the online shop Feyzadi Shope; The effect of sales promotion on shope on consumer interest in Feyza's online shop in Shope; The influence of consumer attitudes in shope on consumer interest in online shop Feyza in Shope; The effect of sales promotion and consumer attitudes in shope on consumer interest in online shop Feyza in Shope. The method used in this research is an explanatory survey method. While the analytical tools used are multiple regression analysis, coefficient of determination, hypothesis testing and significance testing. The results of the study show that.