Abstract:
Investment in the property sector, particularly housing, offers substantial profit potential but is also accompanied by high risk due to the large capital involved. This study aims to identify the impact of risk on housing investment performance and to formulate appropriate risk management strategies for the Kota Impian Housing project in Tasikmalaya City. The research applies a combined qualitative and quantitative approach using a case study method. Primary data were collected through questionnaires distributed to 25 respondents (developers, bank representatives, and property buyers/prospective buyers) selected through purposive sampling, then processed using a Likert scale and the Relative Importance Index (RII), and tested for validity and reliability using SPSS. The results identify four main risk variables: technical and project risk (RII 46.2%, low category), financial and economic risk (RII 56%, moderate category), regulatory and legality risk (RII 54.67%, moderate category), and market and environmental risk (RII 62.13%, the highest category). Market and environmental risk, particularly competition among housing projects and the effectiveness of marketing strategy, emerged as the most dominant factor affecting investment success. This study recommends strengthening market analysis, flexible budget planning, ensuring legal document completeness from the outset, and stricter project schedule supervision as risk mitigation strategies for housing investment.
