Browsing by Subject "Promotion strategy (pull and push), customer value, non-starred hotels."

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IMPLEMENTATION OF PROMOTION STRATEGY (PULL AND PUSH) TOWARDS THE CUSTOMER VALUE OF NON-STAR HOTELS IN THE AREA EAST PRIANGAN

Kusniawati, Aini (2017)

This research is purposed to obtain the empirical proof, find the clarification of a phenomenon, and the conclusion about the promotion strategy implementation (pull) and promotion strategy (push) towards the formation of ...

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