Abstract:
The event management industry faces significant challenges due to the complexity
of events and the lack of integrated systems. These conditions lead to inaccurate
data, slow processes, and decision-making obstacles that reduce professionalism
and competitiveness. PT. Sekarmenuh Eventama, as the case study, encounters
issues such as the absence of a collaboration platform for approving event budgets
(RAB), non-digitalized information, and limited real-time reporting.
This study aims to design an information technology architecture based on
Enterprise Architecture (EA) using the TOGAF methodology to support event
management systems. The focus is on integrating the planning, execution, and
evaluation processes while developing an effective EA framework. The research
adopts a qualitative approach through a case study in Denpasar, Bali. Data were
collected through interviews, observations, and literature studies. System design
follows the TOGAF ADM framework up to Phase E (Opportunities and Solutions).
The results produce an integrated IT architecture blueprint encompassing business,
application, data, and technology architectures. The proposed business process
model minimizes manual tasks and provides application functions for participant
registration, vendor management, reporting, and event analysis. TOGAF proves
effective in improving data consistency and accelerating decision-making, although
system integration and IT infrastructure limitations remain implementation
challenges.
