Abstract:
In this era of globalization, humans are required to have very high mobility
capabilities. Along with this the need for information and communication
technology is a very important thing. This research is focused on the effect of
sales promotion and consumer attitudes in shope on consumer interest (a case
study on online shop Feyza.Clo). The purpose of this study was to determine and
analyze sales promotion, consumer attitudes and consumer interest in the online
shop Feyzadi Shope; The effect of sales promotion on shope on consumer interest
in Feyza's online shop in Shope; The influence of consumer attitudes in shope on
consumer interest in online shop Feyza in Shope; The effect of sales promotion
and consumer attitudes in shope on consumer interest in online shop Feyza in
Shope. The method used in this research is an explanatory survey method. While
the analytical tools used are multiple regression analysis, coefficient of
determination, hypothesis testing and significance testing. The results of the study
show that.
