http://repository.unigal.ac.id:8080/handle/123456789/659 Fri, 24 Apr 2026 20:22:08 GMT 2026-04-24T20:22:08Z http://repository.unigal.ac.id:8080/handle/123456789/3115 Kualitas Pelayanan Dan Program Bauran Promosi Dampaknya Terhadap Tingkat Penghunian Hotel Kusniawati, Aini Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh kualitas pelayanan dan promosi yang dilakukan oleh hotel di Priangan Timur Jawa Barat terhadap tingkat penghunian kamar. Dari beberapa hal yang berkaitan dengan pemasaran pelayanan hotel menunjukkan bahwa pengaruh kualitas pelayanan di hotel akan mempengaruhi kepuasan tamu yang pada akhirnya akan meningkatkan loyalitas pelanggan dan meningkatkan tingkat penghunian kamar (TPK) hotel. Metode penelitian yang digunakan adalah deskriptif dan verifikatif, untuk mengetahui gambaran dan hubungan antar variabel. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan dan promosi mempengaruhi tingkat penghunian kamar hotel di Priangan Timur Jawa Barat. Pengaruhnya secara bersama-sama mencapai 75,23%, berarti masih ada faktor lain yang dapat mempengaruhi tingkat penghunian kamar hotel di Priangan Timur Jawa Barat, seperti: jenis pelayanan yang ditawarkan, tarif/harga, distribusi atau lokasi, dan sebagainya. Wed, 01 Dec 2010 00:00:00 GMT http://repository.unigal.ac.id:8080/handle/123456789/3115 2010-12-01T00:00:00Z http://repository.unigal.ac.id:8080/handle/123456789/3114 Gender Sebagat Basis Dalam Pemasaran (Gender - Based Marketing) Kusniawati, Aini Roles are prescribed pattern behavior expected of a person in a situation. Gender roles based on the sex of the individual rather than on characteristics the individual can control. In contrast an achievement role is accuired based on performance over which an individual does have same degree of control. Gender roles, particulary female roles, have undergone radical changes in the past 25 years. The fundamental shift has been for the female role to become more like the traditional male role. Virtually all aspect of our society, including marketing activities, have been affected by the shift. Sat, 01 Dec 2012 00:00:00 GMT http://repository.unigal.ac.id:8080/handle/123456789/3114 2012-12-01T00:00:00Z http://repository.unigal.ac.id:8080/handle/123456789/3113 Gender (Perempuan) Sebagai AGEN Pemibangunan Dibidang Kesehatan Dan Pendidikan (Gender As Education And Health Development Agent) Kusniawati, Aini Roles are prescribed pattern behavior exprected of a person in a situation. gender roles are ascribed roles based on the sex of the individual rather than on characteristics the individual can control. In Contrast an achivement role is acquired based on performance over which an individual does have somme degree of control. Gender roles, particulary female roles, have undergone radical changes in the past 25 years. The fundamental shift has been dor the female role to become more like the traditional male role. Virtually all aspects of our society, including on educations, healty, culture, economics, marketing activities, have been affected by this shift. Gender as education and health development agent has the strategic position, because she has more interactive with her family, community and environment. To implement this program we must have the term of reference and process on implement this program we must have the term of reference and process on implementing, they are consist of : institution executor, monitoring and evaluation and references. Term of reference consist of measurement and analysis of social initiation, design and fact finding. Tue, 01 Jun 2010 00:00:00 GMT http://repository.unigal.ac.id:8080/handle/123456789/3113 2010-06-01T00:00:00Z http://repository.unigal.ac.id:8080/handle/123456789/3112 Demokrasi Ekonomi Indonesia Kusniawati, Aini Perekonomian Indonesia telah mengalami penbahan dan kemajuan baik dilihat dari struklur distribusi tingkat pendapatan rata-rata, maupun sistem kelembagaannya pada sektor publik dan swasta. Dalam upaya menyusun perekonomian yang berdaya saing tinggi, bangsa Indonesia tidak boleh lepas dari arah mentbangun perekonomian yang berdasarkan demokrasi ekonomi. Dalam mewujudkan demokrasi ekonomi, harus diperhitungkan dan dimanfaatkan kelembagaan-kelembagaan ekonomi dan politik. Di era globalisasi saat ini sistem ekonomi terbuka berkeadilan sosial. Dengan ekonomi terbuka setiap kerja sama dan kemitraan dalam ekonomi global, sangat bermanfaat bagi bangsa Indonesia. Tue, 01 Mar 2011 00:00:00 GMT http://repository.unigal.ac.id:8080/handle/123456789/3112 2011-03-01T00:00:00Z